SSL is a security protocol that you may have heard about, an SSL is crucial for your E-commerce website. However, it is vital to understand what it is and why it is so important in the development of an e-commerce website.
SSL is a security protocol that encrypts data transmission between a server and a client.
Secure Socket Layer is its full name. It safeguards your personal data such as email ID, password, credit card details, bank details, and other sensitive data. Depending on your needs, there are a variety of SSLs to choose from. Let’s look at some of them:
- Domain Validation (DV) Certificate
- Organisation Validation (OV) Certificate
- Extended Validation (EV) Certificate
- Wildcard SSL Certificate
- Multi-Domain SSL (MDC) Certificate
Are you interested in learning more about SSL certificates? This blog from cyber.gov.au is worth reading. The top three reasons why your e-commerce website needs a valid SSL certificate are listed below.
Customers who want to buy something won’t trust any xyz website that didn’t build trust. An SSL certificate indicates that a website has a secured online presence. It also safeguards against data breaches caused by third-party websites or browsers. It is critical whether you have an e-commerce website or an online marketplace because both involve money and data transactions through a server. Are you puzzled with e-commerce websites and marketplaces? To learn the difference, read this blog.
SSL certificates boost your reputation and trustworthiness. Every day, we see thousands of online transaction frauds. As a result, customers expect your website to be credible and trustworthy. Are you looking for a reliable ecommerce web development company in Sydney? Feel free to email us at email@example.com if you have any questions.
Improves Customer Loyalty
For e-commerce businesses, their website is their first impression. Customer loyalty increases dramatically when your website is secure and well-optimised. As this demonstrates, the brand is concerned about the privacy of its customers’ data. When consumers visit an insecure website, any browser, whether Chrome or Mozilla, displays an alert. It eats away customer confidence and damages the brand’s online reputation.
On the other hand, if your website is secured, browsers show a green padlock before the website URL. It enhances the user’s satisfaction level.
Increases Search Engine Rankings
It may be difficult to understand the impact of an SSL on Google rankings. Google or any search engine wants to show relevant, useful, and secured information to its users. A non-secured site hurts its reliability.
Furthermore, a valid SSL is also a ranking signal for websites. It also improves site loading speed and enhances on page optimisation of the website. Learn more about optimising your e-commerce website.
SSL minimises bounce rate by considerably increasing site loading speed. As a result, search engine ranks improves. Users, as previously said, seek safe transactions to avoid financial fraud. This is important for search engines as well.
If you have an e-commerce website or are planning to develop an e-commerce website, make sure that it is encrypted with a valid SSL certificate. Users don’t want to sacrifice their privacy at any cost. Hence, brands need to take care of it. If you need any support or need to develop a custom website, don’t hesitate to shoot an email at firstname.lastname@example.org.