Over the last three years, LinkedIn’s active user base has grown tremendously by 48%, from 500 million in 2018 to 740 million in 2021. Business owners and entrepreneurs can use the platform to grow their brand and create new potential customers. Establish partnerships and make connections.
The following seven methods can help you grow your brand and gain a competitive edge against your competitors using LinkedIn.
1. Optimise your business profile and connect with people
If you didn’t work with your LinkedIn profile, take some time to adjust. Make sure you provide all the details you need about the products and services in your business. Make sure you are attractive, interesting, and professional by emphasising the title and summary- It also optimises for increased B2B and B2C lead generation. You will immediately see the message “Someone has viewed your profile”. Don’t just look at their profile. Instead, keep an eye out for those who have seen your business profile. If he/she is an ideal prospect, invite them to join your network. It’s very likely that someone who looks at your company profile will know more about your brand. They may also be interested in your product or service.
2. Post valuable content to your LinkedIn editor
You can use LinkedIn Publisher to publish blog posts that users can communicate with and share. The greater your blog’s share, the greater the impact your blog will have on your brand’s growth. The placement can also get prospects interested in your product, which opens the door to more partnerships.
Make it a habit to post consistent content on LinkedIn, but keep in mind that quality is important. You can build a community of loyal fans who admire your brand. Through them you have an ambassador who can create a good reputation in your business. When users see the value and information of your content, it gives them the confidence to know more about your business. This is one of the easiest and most subtle ways to promote your brand on LinkedIn out of the way.
3. Follow other companies
Don’t forget to follow other businesses in the industry, such as businesses you’ve worked with or potential partners. In this way, you have the opportunity to learn more about them and what they offer. Still, don’t just walk around, as it can open your eyes to the technology that other companies are using to get more clues. The more you position yourself, the more likely you are to make a profit.
4. Join a LinkedIn group to meet your target customers.
The right group can be a very powerful tool for growing your brand. You can use advanced search to find experts in your industry or your business. Group discussions provide important information about the industry. You can also learn about new operational issues and the options you can use to resolve them.
Learn the rules for sharing or sharing content while joining a group. If so, build your trust by sharing relevant content that captures potential prospects. You can include links to articles about your brand, related blog posts, webinar announcements, and posts that mention your business. However, make sure that the material you post is a useful resource and avoid conversations.
5. Use plug-ins
If you use add-ons, LinkedIn itself can be a more powerful tool for generating leads. Use the following add-ons.
LinkedIn Connection Revealer: The LinkedIn Connection Revealer shows who your connections follow. By identifying users who travel in large circles, you can connect with them and leverage the platform to promote your brand.
LinMailPro: This Chrome extension can automatically search for and invite users who have recently visited your profile. You can also send personalised messages about your brand and send marketing messages.
Headlinr: You may have sponsored a great story, uploaded an ad, or posted a post, but without a good headline, your potential goal may not be able to click on it. Hmm. Headlinr, a paid Chrome plugin, automatically generates multiple header combinations with industry-based keywords. You’ll see compelling headlines that invite users to click on ads and stories.
6. Create a sponsored InMail campaign
Sponsored InMail campaigns provide an easy way to get rid of confusion and reach the mailboxes of people who are important to your business. You can send attractive offers and rich content to your target prospects.
7. Ask your employees to post the content of your business.
In most cases, entrepreneurs are looking for strong brand advocates to share their brand blogs and case studies. However, this can also be done through employees. According to a survey, about 50% of employees have already posted about their employers on social media platforms. Ask to post blog content and other parts related to your brand to attract more traffic and clues. In fact, some organisations allow marketers to choose company-approved content that employees can share on LinkedIn.
We hope this article helps you use LinkedIn better and grow your business.