A successful website shares shared goals with its users-and makes it easy to achieve those goals. (A sale, a donation, or simply the distribution of information are potential goals). The purpose is what the user needs and it’s the reason for the existence of the website.
Effective website design turns the user experience into something meaningful, making it simple and pleasurable to complete the objective.
Search engines tend to find websites providing good user experience and content. So design is an integral part of the SEO strategy. Farhad Malegam, our lead designer, shows in this infographic the nature of a productive web design using 8 basic and everlasting principle: