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Web design & Brand Identity

Web Design & Brand Identity: Uplift Your Branding

Judging a book by its cover is instinctive.

According to Forbes, within the first seven seconds of meeting, people will have a solid impression of who you are — and some research suggests a tenth of a second is all it takes to start determining traits like trustworthiness.

The same principle applies to media, either print or digital.

In the highly competitive world of the internet, your website is often the first point of contact with your prospects. Hence, companies need to have a professional and sleek website to attract prospective clients. 

This article will discuss how strategic web design can enhance your brand’s reputation.

Your Brand Identity & Web Design: The First Impression

Whenever visitors go on your website, they will judge your business in the first few seconds. If your website looks outdated or unattractive, your website visitors will have a negative impression of your business. Visitors will automatically start leaving your website, and you will miss out on leads, etc.

A professional web design, based on a properly thought-through marketing strategy, is necessary for any business as it highly impacts how your website visitors see your brand. To create an aesthetic and high-converting website, you must choose an agency that is proficient. Read this article to find some tips for choosing the right one. The impression you create on your website audience either makes them stay or leave your website, in a matter of seconds.

The home page of a website is the most important, as it’s the first page that your visitors will see. Make sure that your visuals are perfect, are engaging, all your links work, or you will lose the opportunity to showcase your products and services.

Make It Responsive

Over 60% of all internet traffic is now on mobile. Hence, a website design needs to be compatible with all the technology that allows you to browse the internet. Therefore, getting a website with a responsive design should be your top priority, especially if your business operates on a local scale, such as in the hospitality and leisure industry.

A responsive design allows users to browse the website on all types of devices across desktops, laptops, and smartphones, ensuring that the website adapts to any device, irrespective of the screen size.

Web Design And Your Brand Identity : Consistency Is Key

When it comes to web design and branding in general, consistency is key! The look and feel of your website design should be consistent with all your marketing channels. All your pages can be different but need to have a similar style.

READ ALSO: The Colours to Avoid for a Professional Website

Connect with Your Visitors at The First Look 

Every aspect of your website design, including its colour scheme, font, and layout, should be designed to enhance the user experience. Your web design should be created in a way that a visitor connects to your brand straight away. From the moment they connect, time on site improves, and the conversion from visitor to client might begin.

Nowadays, people have hundreds of choices for any single product, and several websites will be marketing the same products or offering the same services. Hence, if you can’t connect quickly with your website visitor, one of your competitors will, and you will lose a customer.

Understand Your Audience

To create a successful website strategy, it is necessary to understand your target audience. You need to do research about how they communicate, what they want, how comfortable they are with technology, and how your business will solve their problems. By putting yourself in their shoes, you will be able to create better communication.

For example, if you are running a wedding photography business, your website design should showcase the celebration. Your colours, fonts, and design should resonate with your theme.

The Importance of User Experience

One of the important aspects of a successful web design is the user experience it delivers. UI/UX plays a vital role in defining how your visitors interact with the website.

The experience you provide on the website will allow the visitor to stay on your website for some time, browse through your products and services, and even make a purchase or contact you, depending on your goals.

The user experience should be adapted to your audience and designed accordingly to how tech-savvy they are.

Important Aspects of a Successful UX Design

When it comes to a successful website design, many aspects will help in enhancing your brand identity.

One of the instincts that business owners have when designing a website is to add a lot of elements to their design, thinking that adding more things will make it more attractive. This strategy generally results in an overstuffed and confusing web design. As the famous architect, Ludwig Mies van der Rohe said, “Less is more”. Adding too many elements to a website makes it difficult to maintain a structure that leads the visitor to the desired action. The focus of a website should be to connect with the client to get the opportunity to showcase your products and services. 

Keep your call to action clear. If the call to action is contact, your contact details should be easy to access.

Summary

Your design should be conceptualised, keeping in mind your brand audience and what they expect from your website. Businesses also need to understand the importance of SSL certificate as it denotes that your website is safe and secure for making monetary transactions.

Because the website design is the primary mode of communication between your brand and your targeted customers, brand reputation and the website design are inextricably linked.

I hope we’ve provided all the details about the importance of website design and how it plays an important role in enhancing your brand’s reputation. If you are looking for an agency that handles these hassles for you, just shoot us an email at contact@sydneydigitalagency.com.au.

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