When meeting clients, I often have to explain the difference between SEO and Google Adwords campaigns, and which one is the best for their business. Digital marketing is a complex art and can be difficult to understand. I hope this article will clarify this topic for you.
What is the Difference?
SEO stands for Search Engine Optimisation. It is the principle of optimising a website to achieve the best ranking possible on a search engine such as Google. SEO is about ranking “organically”. This means that the search engines will rank your website according to the quality of your website and its content, and it is a non-paid ranking.
Google Ads are paid advertisements that are contracted with Google. Advertisers “pay per click” for their ads. These ads show on the top of the search results page for specific keywords. The advantage of Google Ads is that your website will appear to people that match the criteria that you have chosen such as location, age and other demographics.
Which One is the Best for Your Business?
Both SEO and Google Ads are useful for your business, but they are used for different reasons.
It’s necessary to have some SEO for every website in order to be easily found on search engines. The degree of your investment in SEO will depend on your goals and the competitiveness of your industry.
By increasing your ranking on Google through SEO, you will improve your brand awareness and generate more leads.
SEO works best if you have a blog section in your website. A strong SEO campaign is recommended for businesses who wants to place themselves as an industry leader. This is particularly useful in industries where you need to show expertise, such as construction or the medical industry.
For businesses that are more leisure related, such as hospitality, beauty therapy, entertainment or fashion, we recommend greater investment in a Google Ads campaign.
The great advantage of Google Ads is that it enables you to target your audience. This is a huge asset if you are a local business, because Google Ads allows your ads to appear in the geographic locations that you choose.
The other advantage is that you can target your audience with incredible precision. Google Ads uses specific keyword match types, meaning your ad will appear for the keywords you selected. You can also choose specific demographic criteria of who you want to show your ad, such as age and gender.
86% of consumers use the Internet to find a local business (WebVisible survey)
63 percent of people said they’d click on a Google Ad (Search Engine Land, 2019)
In conclusion, every business needs SEO and most businesses can use Google Adwords to increase their lead generation. SEO will raise brand awareness and Google Ads will generate leads by targeting specific people.
Our Foxynet Solutions team is one of Sydney’s best digital marketing agencies. Our SEO and Google Ads campaign managers design digital marketing strategy to suit the need of your business.